Absolute “No Label” Vodka

Label or not, this is one classy bottle of vodka.

I think we’re all familiar with the Absolut Vodka advertising campaign. You know the one, where bottles of vodka are formed out of seemingly random items, only to reconnect like some sort of Voltron vodka bottle. This time, Absolute is taking a different approach. They’ve completely removed the branding from their bottle to emphasize the purity and clarity of their spirit. It’s a bold move, but the bottle speaks for itself, and how refreshing is that?

The bottle makes it’s debut on August 24th and is available for purchase,although it might be hard to get ahold of due to the international nature of the sale.